3 Oct 2023 Maria Durkin How SQL for Business Can Boost Profit and Effectiveness Are you ready to unleash the power of SQL and transform your business? In this article, we'll look at all of the ways SQL can improve your company's performance, from decision-making capabilities to operational efficiency. Having the correct tools to traverse the sea of information is critical in today's data-driven corporate climate. Structured Query Language, or SQL, is an essential tool for this task—and it’s one that has endured the test of time. Read more 29 Jul 2021 Michal Stín How to Use SQL to Calculate Customer Lifetime Value (LTV) Working with data is an essential skill for marketers in today's data-driven world. As a marketer myself, I decided to create a series of articles about calculating key performance indicator (KPI) metrics for SaaS (Software as a Service) companies. We’ll start by calculating customer lifetime value (LTV) using SQL. Data is one of today’s most valuable resources. If you work in a SaaS company, you are flooded with a huge amount of data every day. Read more 17 Mar 2020 Pierre Timms How to Start Writing SQL Reports Updated on: April 23, 2024 So, you’ve started, or want to start, learning SQL. You understand that a database is a repository for raw data and that data in business forms the backbone of the decision-making process. But how do you gain meaningful insights from raw data? How can you take a vast amount of information from a database and use SQL to give it a real-world utilization? Learn how to write SQL reports! Read more 12 Oct 2018 Aldo Zelen How SQL supports data-driven organization Typical business users make decisions based on gut feelings, but this can't get them so far. In this article, we'll look at how learning to write basic SQL queries helps your company become a data-driven organization. Businesses face many decisions. Do we increase our advertising budget in one region or the other? Are certain products selling quickly enough? What we should do if they aren't? Most of these decisions are driven by intuition, but organizations that make the most business impact use data-driven decision-making. Read more